Idea:
Create a recurring video series that highlights interesting âoperatorâ roles inside high-growth startups â BizOps, Product Marketing, Growth etc.
Try to get inside the heads and workstreams of folks who run the machine but may not get the spotlight. Iâm intentionally focusing away from VCs, Founders, CEOs, or specific roles like product management (Lennyâs pod). Goal is to
- Make these roles relatable and aspirational
- Show what the job is really like
- Celebrate the identity and thinking frameworks
This is a personal project, but could be a nice association with Clayâs brand to attract operations and reach more audiences in exposing roles and operations.
Ideally, we stay about from âstandardâ roles unless there is a narrative behind it. I wouldnât want to just do a pod on âwhat is product at clayâ, but rather âwhat is a growth pm and why does it matterâ
Other guests include:
- zona - monetization
- mishti - pmm and how to think about launches
beyond clay
- solutions architect, ai model co
- bizops, well known tech co (notion, figma)
Titles could include âWhat does a Growth Engineer do?
- inspo from https://read.technically.dev/
Audience:
- Tech operators (ICs and aspiring leads in specific operator roles- BizOps, Product, Design etc.)
- People trying to break into tech
- Curious peers who want to understand cross-functional partners better
- VCs & founders who care about hiring and role calibration
Format
- Core content: 20-30 min interviews (YouTube)
- Clips (Optional): 30â60 second high-energy, insight-driven snippets (TikTok, Reels, LinkedIn)
- Recurring segments (e.g., âthing that sounds sexy about your role that isnâtâ, )
Inspiration
- Greg Isenberg AI Pod
- Simple production quality, shared screen to show workflows
- JJ Redick Pod
- Raw, authentic insights from those with skin in the game - can talk through the framework of working through a problem
- Others
- low production, insights into how tools like AI are used at companies
Content
The end goal is breaking down how the individual operator fits into the larger company, and break down a project their approaches to work.
For finance - that could be the pricing change project. For growth eng, that could be activation experiments and ways they are measured. For product marketing it could be the stages of taking a product to market, and the work done along the way. For execs it could include our chief of staff talking about what the day in the life and some work done across companies.
Why me? I love asking folks these questions myself. I want to see how this resonates internally first and then try to continue to polish and move to folks outside of Clay.
Iâd like to start small with equipment, then slowly build out based on how it turns out.
Ask is to either
- (learn how to) use the Clay equipment to shoot some of these
- Get some light investment from Clay team to help shoot, edit and produce this (based on expected returns)