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Operators Corner

Idea:

Create a recurring video series that highlights interesting “operator” roles inside high-growth startups — BizOps, Product Marketing, Growth etc.

Try to get inside the heads and workstreams of folks who run the machine but may not get the spotlight. I’m intentionally focusing away from VCs, Founders, CEOs, or specific roles like product management (Lenny’s pod). Goal is to

  • Make these roles relatable and aspirational
  • Show what the job is really like
  • Celebrate the identity and thinking frameworks

This is a personal project, but could be a nice association with Clay’s brand to attract operations and reach more audiences in exposing roles and operations.

Ideally, we stay about from ‘standard’ roles unless there is a narrative behind it. I wouldn’t want to just do a pod on ‘what is product at clay’, but rather ‘what is a growth pm and why does it matter’

Other guests include:

  • zona - monetization
  • mishti - pmm and how to think about launches

beyond clay

  • solutions architect, ai model co
  • bizops, well known tech co (notion, figma)

Titles could include ‘What does a Growth Engineer do?

Audience:

  • Tech operators (ICs and aspiring leads in specific operator roles- BizOps, Product, Design etc.)
  • People trying to break into tech
  • Curious peers who want to understand cross-functional partners better
  • VCs & founders who care about hiring and role calibration

Format

  • Core content: 20-30 min interviews (YouTube)
  • Clips (Optional): 30–60 second high-energy, insight-driven snippets (TikTok, Reels, LinkedIn)
  • Recurring segments (e.g., “thing that sounds sexy about your role that isn’t”, )

Inspiration

Content

The end goal is breaking down how the individual operator fits into the larger company, and break down a project their approaches to work.

For finance - that could be the pricing change project. For growth eng, that could be activation experiments and ways they are measured. For product marketing it could be the stages of taking a product to market, and the work done along the way. For execs it could include our chief of staff talking about what the day in the life and some work done across companies.

Why me? I love asking folks these questions myself. I want to see how this resonates internally first and then try to continue to polish and move to folks outside of Clay.

I’d like to start small with equipment, then slowly build out based on how it turns out.

Ask is to either

  • (learn how to) use the Clay equipment to shoot some of these
  • Get some light investment from Clay team to help shoot, edit and produce this (based on expected returns)
matthew (1)