1. Warming Up (Identity + Context)
- What’s your role, and what is the role of product at Clay (early stage, hyper growth)
- What does your team look like, and where do you sit in the org?
- How do you explain your job to your mom / a new grad?
2. Day-to-Day Reality
- Walk me through your Monday morning — where do you start?
- What dashboards do you check every day, and why?
- What’s something that looks glamorous in “growth” but really isn’t?
(Gets into the rhythm of the job and the grind.)
3. Frameworks + Problem-Solving
- When you’re asked to drive activation, what’s the first thing you look at?
- How do you decide which experiments are worth running?
- Can you walk us through one recent experiment — from hypothesis → execution → result?
- What metrics actually matter for you (and which ones are noise)?
(This is where the “operator brain” shows up. Listeners will learn how to think like them.)
4. Cross-Functional Work
- Who do you partner with most — PMs, eng, design?
- What’s the hardest role for you to collaborate with, and why?
- If a founder doesn’t understand growth, what do they usually get wrong?
5. Career + Aspiration
- How did you break into this role? What was the weirdest detour?
- What skills make someone actually good at this?
- Where does this role take you in 3–5 years?
6. Raw, Fun Segments
- “One framework you actually use in your job” (could literally screen-share a dashboard or Notion doc).
- “What people think growth is vs. what it actually is.”
- “What’s one hot take you have about growth that would start a fight on Twitter?”
- “If you weren’t in growth, what role would you want to try?”
7. Closing
- What’s one piece of advice for someone trying to get into this role?
- What do you wish founders understood about your function?
- If we came back in a year, what will you have accomplished?